Chief Marketing and Commercial Officer Julie Haddon explains how the league is breaking barriers with brand deals like one with E.l.f. Cosmetics.

NWSL expansion team BOS Nation FC will be changing its name after backlash to a marketing campaign it tried to launch back in ...

Ben Chehebar recently founded his own soccer shoe brand, Eleven. But taking on industry giants will not be an easy task.

Where better to talk about the power of music than South by Southwest? In the chaos of Austin’s streets, where every bar hums ...

From action-packed trips to watch the World Cup to weekend golf getaways, high-end hotels and luxury brands are scoring big ...

Ex-Barcelona full-back Lucy Bronze wants to grow women's soccer from the grassroots while promoting role models in the game.

Suzuki is Principal Partner for this year’s Soccer Aid for UNICEF event which will take place at Old Trafford, home of ...

As soccer continues to gain traction in the United States, World Wrestling Entertainment (WWE) is seizing the opportunity to engage with this emerging market. Recently, WWE announced the launch of a ...

Women’s Soccer League Signs Sponsorship With ‘Gen Z Whisperer’ Alex Cooper ...

With a gifted right foot that defied all laws of motion and an uncanny élan that inspired generations, Beckham’s emanation ...

Brand collabs often a similar pattern. So it’s remarkable to see Apple modify its logo for each of the 30 Major League Soccer ...

The Memphis-headquartered company has expanded its sports branding portfolio significantly over recent months, including in ...