Chief Marketing and Commercial Officer Julie Haddon explains how the league is breaking barriers with brand deals like one with E.l.f. Cosmetics.

NWSL expansion team BOS Nation FC will be changing its name after backlash to a marketing campaign it tried to launch back in ...

Where better to talk about the power of music than South by Southwest? In the chaos of Austin’s streets, where every bar hums ...

From action-packed trips to watch the World Cup to weekend golf getaways, high-end hotels and luxury brands are scoring big ...

Suzuki is Principal Partner for this year’s Soccer Aid for UNICEF event which will take place at Old Trafford, home of ...

The Memphis-headquartered company has expanded its sports branding portfolio significantly over recent months, including in ...

As soccer continues to gain traction in the United States, World Wrestling Entertainment (WWE) is seizing the opportunity to engage with this emerging market. Recently, WWE announced the launch of a ...

With a gifted right foot that defied all laws of motion and an uncanny élan that inspired generations, Beckham’s emanation ...

Why the National Women's Soccer League inked sponsorship deals with Gen Z brands like Alex Cooper’s Unwell Hydration and E.l.f. Beauty.

Brand collabs often a similar pattern. So it’s remarkable to see Apple modify its logo for each of the 30 Major League Soccer ...

“So whether it's through our partners at Adidas football or other brands that we work with that have global relevancy, it’s the intention behind being able to be seen as a global soccer bran ...

Youth travel sports are squeezing parents with stay-to-play rules, in which tournaments require hotel stays to participate, ...