Gen AI is a new and fast-moving technology. That leads to persistent misconceptions about what it can do—and what it needs to work successfully. Managers who buy into five key myths will be too slow ...

The following 10 agencies are ones that your business should have on your radar for 2025 as they have exceptional client ...

These tools do more than automate outreach. See how marketing can turn them into a growth engine for better results. The post ...

The coffee shop chain will air a new ad during the Super Bowl pregame show on Sunday and will give away coffee to loyalty members on Monday.

The campaign: Hotel Chocolat wanted to drive sales of its Velvetiser drinking ... anticipation of tasting it," said Hotel Chocolat Chief Marketing Officer Lyne Ormrod. Intuit allowed users to ...

Strong customer communications and effective prospecting campaigns are integral ... contacts and generate sales leads. If you’re ready to up your email marketing strategy and get a grip on ...

The brand’s first effort from Carmichael Lynch, “Perfectly Unreasonable,” includes activations across social, digital, podcasts and beyond.