LinkedIn’s new ‘B2B ROI Impact’ research highlights the ongoing pressures that marketers face to demonstrate the impact of their work on company revenue.

The U.S. digital advertising is projected to reach $300 billion by 2028, according to Emarketer. Although B2B buyers ...

Nidhi Gupta, Director of Crossword Bookstores opens up about the brand’s changes following the acquisition, current ...

From AI-driven insights to influencer marketing and crisis management, Avian WE’s Group CEO Nitin Mantri shares how PR is ...

Rotorua will be marketed as a “must-visit destination” to Chinese travellers after an agreement was signed between the city’s ...

AI startup Hightouch has raised $80 million on a $1.2 billion valuation for marketing tools powered by machine learning and ...

Data clean rooms provide an opportunity for marketers to start connecting the dots between ad exposure data and final ...

Businesses are constantly seeking ways to convert raw data into actionable insights. Traditional ETL (Extract, Transform, ...

AI's impact demands attention. Start with data quality, then build platforms for machine learning and genAI. Agentic AI is ...

Simply having access to data isn’t enough. To truly make it work for your campaigns, you need to know how to use it properly.

By leveraging global trade fairs and online platforms, Kenya has successfully positioned itself as an unmatched destination ...