Most people report that online reviews are one of the main factors they consider before making a purchase. Unsurprisingly, ...

Before buying, today’s customers look beyond these to find what is being touted by trusted sources on the internet, via ...

For CMOs, this goes beyond economics; it’s a matter of marketing strategy. Tariffs drive up costs, disrupt supply chains and shake consumer confidence. CMOs must brace for higher prices and shifting ...

By mastering the newest strategies in ABM, marketing leaders can redefine how they connect with their most valuable clients.

Marketing trends are shifting fast. From AI-powered efficiency to visual storytelling, here’s what marketing leaders need to know to stay ahead this year.

Researcher intrigued by how Olive Young defended its home turf from US beauty giant Sephora A recent in-depth research paper ...

Submissions are open from February to August 2025, with prize announcement slated in October 2025. The winner will be awarded ...

Factor Communications, writes on why brands must navigate diverse cultural landscapes to achieve global recognition ...

Nifty's immediate resistance is placed at 23,810, above which the bearish formation of 'Lower Top-Lower Bottom' gets negated ...