Universal Destinations' exec Alice Norsworthy breaks down the emotion, guest previews and multiple platforms (like the Super ...

How one Big Pharma ad campaign is incorporating diversity as a driving force in improving the ways drugs are marketed ...

Category Growth Officer and CMO for International Foods Mustafa Shamseldin uses an end-to-end look at how the CPG giant’s brands impact consumers’ lives to expand.

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The Barbie movie has taken social media by storm lately thanks to a marketing budget of 100 million dollars. Social media feeds have turned pink as Mattel has coordinated lots of brand partnerships ...

In the digital age, nostalgia marketing has emerged as a powerful tool for brands to create emotional connections and foster ...

Led by agency Majority, the “Westside’s Finest” campaign captures how the marketer’s portfolio and the world have evolved ...

Marketers may view events like Valentine’s Day as a commercial goldmine but the way people celebrate such moments is evolving ...

Sanam Teri Kasam continues its blockbuster run at the box office, busting the need for big marketing campaigns. Deets Inside.

An effort launching just days after rival Nike’s splashy Super Bowl ad features star athletes and amateurs overcoming moments of self-doubt.

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The head of marketing tells Tim Healey why setting the news brand apart requires an approach “that speaks to head and heart.” ...