Universal Destinations' exec Alice Norsworthy breaks down the emotion, guest previews and multiple platforms (like the Super ...

How one Big Pharma ad campaign is incorporating diversity as a driving force in improving the ways drugs are marketed ...

Category Growth Officer and CMO for International Foods Mustafa Shamseldin uses an end-to-end look at how the CPG giant’s brands impact consumers’ lives to expand.

Yet the typical marketing plan has become so complex, creating and preserving efficiency can often seem impossible. Consider the near endless ad-tech decisions that need to be made, or how the metrics ...

Marketers may view events like Valentine’s Day as a commercial goldmine but the way people celebrate such moments is evolving ...

Text message marketing is kinda like the new kid on the block for businesses. It’s cheap, easy, and gets the job done better ...

Minnesota Timberwolves guard Anthony Edwards' latest adidas advertisement is drawing comparisons to a Reebok marketing campaign from 2003.

The brand builder and, until last month, international MD at the drinks business marketers love to hate tells Tim Healey why ...

MotorTrend is pretty fond of the 911 Targa GTS, as well, so I get where Coker is coming from. Fun fact: Coker’s favorite Porsche color is Ruby Star Neo, and during our sit-down Coker’s suit, makeup, ...

By enabling companies to build AI-driven WhatsApp chatbots, run outbound campaigns ... with seamless compatibility with tools like Zoho, HubSpot, Pipedrive, and Salesforce. The future of AI-powered ...

Duolingo's mascot, Duo the owl, is dead. Okay, Duo isn't really dead (we think), but the language learning app committed so hard to this bit that its CEO, ...

In this chapter from IQ's 2024 Touring Entertainment Report, Thomas Hobbs reveals the secrets to a successful merch strategy ...