Lamborghini — arguably one of the world's most popular sports car brands — is also famed for its iconic, immediately recognizable logo. The familiar raging bull that has adorned many of the ...

"Look at that," he said, pointing at the all-lowercase, italicized, block-letter 'lamborghini' badge on the Diablo's rear deck. "That would look so much better on the new cars." The new-school ...