The Dublin-based company will launch a range of AR-based products for Mattel's Barbie and Hot Wheels toy brands.

The first Hot Wheels F1 collection will include 1:64 scale models of cars from eight F1 teams. The post F1: Hot Wheels reveals F1 race car collections and tracks for 2025 appeared first on The Manual.

Irish toy company HoloToyz has announced a new partnership with Mattel that will see the inclusion of Barbie and Hot Wheels ...

PUMA x Hot Wheels have officially announced their latest collaboration. The collection features kids' sneakers, apparel, and accessories. All of them are speed-themed.

Following the successful launch of the first limited edition Hot Wheels Formula 1® car in 2024 and the announcement of a ...

Prices for Barbie dolls and Hot Wheels ... toy industry because about 80 percent of the items are new in any given year,' DA Davidson analyst Linda Bolton Weiser told the New York Post. 'Kids ...

Are you new to the Hot Wheels Universe? The terminology might be confusing, so I've put together a guide to help you on your ...

Mattel delivered a winning fourth quarter, and issued an upbeat outlook for this year, and said it has a strategy for easing ...

Kicking off the keynote lineup at the TV Kids Festival today, Josh Silverman, executive VP and chief franchise officer at ...

"I just spent 45 minutes looking for this rubber dinosaur from a two-dollar bath bomb because you would have thought it held all the secrets to our family." ...