When we think about marketing, it is easy to separate the creative from the analytical, it is often compared to the left ...

AI can generate content and suggest keywords – but it can’t think like a strategist. Here’s why real SEO still needs real people.

Simply having access to data isn’t enough. To truly make it work for your campaigns, you need to know how to use it properly.

Marketers have long skirted around the topic of religion because they are scared to open Pandora’s box; however, religion and ...

Bees App took an engaging approach to Valentine’s Day by helping customers ensure they were fully stocked for the big day. Through playful polls and interactive Stories, they checked in with their ...

In 2023, the digital marketing market was valued at $363.05 billion and is projected to reach $1099.33 billion by the end of ...

In her new book “Second Life,” journalist and culture critic Amanda Hess scrutinizes period-tracking apps, targeted ads, and ...

Want to win an election? Talk about values more than policy, tell a compelling story, paint a bright future and find ways to ...

As consumers increasingly reach for better-for-you options, the beverage giant is entering a market dominated by brands like ...

GenAI has made waves across every company, and marketing is one of the core disciplines navigating the choppy waters.

The director behind 'Friday Night Lights' and 'American Primeval' talks about the creative process that takes him from ...