Have you switched to the new PPC mindset? PPC experts discuss when AI should be used but also when human intervention is still needed.

Johannes Leonardo helped craft a social-first campaign that captures true-to-life conversations between stars from different ...

Here’s how to move beyond basic location settings and implement advanced targeting for smarter Google Ads campaigns.

Learn how to implement a powerful social listening strategy to track conversations, gain valuable insights and actively ...

These tools allow you to oversee and control the whole team’s output and inform each employee of their main priorities. Since ...

Category Growth Officer and CMO for International Foods Mustafa Shamseldin uses an end-to-end look at how the CPG giant’s ...

The brand’s first effort from Carmichael Lynch, “Perfectly Unreasonable,” includes activations across social, digital, podcasts and beyond.

Data clean rooms provide an opportunity for marketers to start connecting the dots between ad exposure data and final ...

In today’s fast-paced business landscape, Customer Relationship Management (CRM) software is essential for streamlining ...

Researchers from Symbiosis International University explore the transformative role of Generative AI in digital marketing, highlighting its benefits in efficiency, personalization, and predictive ...

If you want to keep customers on your site and drive purchases, one marketing strategy could be your game-changer.