In today’s fast-paced business landscape, Customer Relationship Management (CRM) software is essential for streamlining ...

Data clean rooms provide an opportunity for marketers to start connecting the dots between ad exposure data and final ...

AI's impact demands attention. Start with data quality, then build platforms for machine learning and genAI. Agentic AI is ...

In 2023, the digital marketing market was valued at $363.05 billion and is projected to reach $1099.33 billion by the end of ...

Businesses are constantly seeking ways to convert raw data into actionable insights. Traditional ETL (Extract, Transform, ...

GenAI has made waves across every company, and marketing is one of the core disciplines navigating the choppy waters.

Discover how brands can maintain customer relationships between purchases of long-lifespan products with content and ...

When we think about marketing, it is easy to separate the creative from the analytical, it is often compared to the left ...

The Federation of Information Technology Industry Sri Lanka (FITIS) yesterday welcomed the Budget 2025 presented by President and Finance Minister Anura Kumara Dissanayake and commended the strategy ...