Icelandair (FI) has published research on the impact of artificial intelligence (AI) on the travel and tourism industry. In a recent airline survey, 78% of respondents expressed concern about fake or ...

A study of 2,000 adults also discovered three in 10 travellers have been left disappointed when they arrived at their ...

One in five Brits have booked a trip based on a review that was either misleading or entirely fake - can you tell whether ...

Iceland is famed for its volcanic landscapes and mesmerising waterfalls - but can you tell the real from the fake? Take this ...

Can you tell which photos of Iceland are real and which are fake? Take this quiz to test your travel knowledge and see if you ...

WE’RE living in a world where fake can easily be interpreted as reality – but can you spot the real from the imposter in this ...

Iceland is known for its stunning landscapes and views, so can you work out which images are real and which are computer ...

Related: Southwest Airlines' partnership with Icelandair is live: How to book a connection to ... the program and another every time you earn 1,000 points through dining or reviews. Related: Can you ...

Last year, marketers at Icelandair began noticing a worrying trend. Consumers had been debating the veracity of photographs ...