Mattel is expanding its reach as it reaches 80, building publishing partnerships with Yoto, TOKYOPOP, and Tonies to reach ...

Call it the joy factory. Mattel brands have never been more present in pop culture as the pioneering toymaker celebrates its 80th anniversary.

Mattel Publishing has inked a slew of new deals that will see a multi-title collaboration with Yoto, an expanded partnership ...

In 2018, legendary toy company Mattel partnered with ... Of course, any longtime Hot Wheels enthusiast will also recognize the brand's iconic logo emblazoned on the Camaro's fender and its door ...

Mattel Malaysia Sdn Bhd (MMSB), to produce over half a billion Hot Wheels cars per annum by 2025, a 20% increase in output following its expansion exercise which is slated for completion in ...

But here, all the picture frames, trophies and knickknacks connect back to one thing: Hot Wheels. The wall behind ... and skills caught the attention of Mattel, the toy’s manufacturer.

It’s in the meticulous detail found on the millions of Hot Wheels and Matchbox cars made ... in the signature ruby-red color of Mattel’s logo, at the top of all buildings in the company ...