Snap began testing Sponsored Snaps, which allow brands to deliver a vertical video directly to users’ inboxes, last October.

Micro conversions can be a useful metric if implemented the right way. Here’s how to use them strategically without inflating ...

Despite many consumers having experimented with these products, they have yet to reliably change their consumption habits.

Learn how Google matches your display keywords, how they function for content and audience targeting, and best practices.

Received an email warning about your Fitbit account deletion? There's a good chance it doesn't apply to you, as Google issues ...

Roblox has more daily active users than Steam, sitting pretty at 85 million (versus Steam's 69 million). It's the biggest ...

The Roblox team has been making various changes recently, but the newest one involves Google and the ads that are in the game ...

At IAB Playfronts, Roblox (RBLX) reports it is announcing that Rewarded Video ads will be available for brands and agencies to buy ...

Roblox on Tuesday launched a new format of video advertising on its gaming platform and announced a partnership with Google ...

AppLovin has outperformed competitors like Unity and large tech firms by capturing significant market share in the mobile app ...

Advertisers who participated in Google's AdWords program, now known as Google Ads, accused the search engine operator of ...

An Adalytics report released Friday details numerous instances of brands serving ads to known bots, despite using pre-bid bot ...