Stop letting Smart Bidding run wild. Control and optimize it for better conversions, smarter spending, and real performance ...

Optimize your Google and Microsoft Ads by mastering ad scheduling across time zones. Learn advanced strategies to maximize reach and efficiency.

An Adalytics report released Friday details numerous instances of brands serving ads to known bots, despite using pre-bid bot ...

Outdated YouTube strategies won’t cut it. Check out these updated expert tips for keeping your video content fresh and effective this year.

Boost your search visibility by working on a total search strategy that connects you with audiences on TikTok, Pinterest, ...

An overview of the advertising technology (adtech) industry and relevant US and EU privacy laws, including the Federal Trade ...

Google has changed its affiliate ads policies for Chrome extensions after the PayPal ... To make it absolutely clear, Google even provided some examples that would be in violation of this policy, such ...

When advertisers think of the social networking category, they mostly focus on the “social” aspect, as in a way to reach ...

Last year, the browser extension Honey got caught up in controversy over how it took affiliate revenue away from creators. Instead of only taking credit when it saved users money, Honey attempted to ...

The value of Google’s businesses and the momentum the company is seeing in AI services point to a bright future.

For example, Microsoft has used its partnership ... ads prominent in AI Overviews Experimenting with ads inside AI chat and ...

AppLovin has outperformed competitors like Unity and large tech firms by capturing significant market share in the mobile app ...