Stop letting Smart Bidding run wild. Control and optimize it for better conversions, smarter spending, and real performance ...

Google Cloud’s ad on the Las Vegas Sphere, overlooking Amazon's re:Invent conference in November 2023. (GeekWire File Photo / ...

Optimize your Google and Microsoft Ads by mastering ad scheduling across time zones. Learn advanced strategies to maximize reach and efficiency.

The final deadline for Fast Company’s Best Workplaces for Innovators Awards is TODAY, Friday, March 28, at 11:59 p.m. PT.

An Adalytics report released Friday details numerous instances of brands serving ads to known bots, despite using pre-bid bot ...

Alphabet's diverse, high-margin growth engines like AI, Cloud & YouTube drive strong revenue growth. Click here to read my ...

AppLovin presents a high risk/reward opportunity, trading at 36x 2025 earnings with expected 46% growth. Click here to find ...

Four years ago, my colleague Jeremy B. Merrill wrote about Google directing people to websites that tricked small business ...

An overview of the advertising technology (adtech) industry and relevant US and EU privacy laws, including the Federal Trade ...

First, there’s all the innovation to keep up with, said Kate Sirkin, EVP, data and partnership lead at Publicis Epsilon. New ...

However, as the popularity of streaming platforms continues to rise, so does the cost. For example, Netflix recently ...

Google’s management is upbeat about its ability to thrive in the AI era. But one analyst sees concerning signs in how young ...