WPP has bought InfoSum, a data clean room and collaboration startup. Terms of the deal, announced on Thursday, were not ...

Online music and podcast platform Spotify (SPOT) has tied up with Google (GOOG) (GOOGL) and Magnite (MGNI) for a programmatic ...

Snap began testing Sponsored Snaps, which allow brands to deliver a vertical video directly to users’ inboxes, last October.

Micro conversions can be a useful metric if implemented the right way. Here’s how to use them strategically without inflating ...

AI should enable brands—not the other way around. Use AI to extend promise into new expressions, but don’t let the tech define voice, values or vision. AI is an enabler, but it’s a powerful one. For ...

Despite many consumers having experimented with these products, they have yet to reliably change their consumption habits.

Spotify is expanding its programmatic ad partnerships with Google and Magnite, which will now have access to the music app’s ...