Get ready for the next stage of metaverse-aligned ads, with Google launching new ad space within Roblox as the first of its gaming in-world promotions. As you can see in this example, using Google’s ...
Stop letting Smart Bidding run wild. Control and optimize it for better conversions, smarter spending, and real performance ...
4hon MSN
Google Cloud’s ad on the Las Vegas Sphere, overlooking Amazon's re:Invent conference in November 2023. (GeekWire File Photo / ...
Alphabet's diverse, high-margin growth engines like AI, Cloud & YouTube drive strong revenue growth. Click here to read my ...
AppLovin presents a high risk/reward opportunity, trading at 36x 2025 earnings with expected 46% growth. Click here to find ...
Founder & CEO at Aimers Imagine spending $10K a month on ads and not knowing where half of that budget is going. Now imagine ...
An overview of the advertising technology (adtech) industry and relevant US and EU privacy laws, including the Federal Trade ...
First, there’s all the innovation to keep up with, said Kate Sirkin, EVP, data and partnership lead at Publicis Epsilon. New ...
When advertisers think of the social networking category, they mostly focus on the “social” aspect, as in a way to reach ...
AI has changed everything. Though the ad industry has often been breathlessly excited, there’ve been gripes along the way, ...
The Department of Justice and 39 state attorneys general have revised proposed remedies they say will restore competition in the internet ...
Business leaders and investors remain on edge ahead of President Trump’s expected announcement of a sweeping new round of ...
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