The backlash surrounding Poppi's Super Bowl campaign speaks to a new era of anti-extravagance in influencer marketing.

Social Proof Features: User-generated content (UGC), reviews, and ratings serve as powerful trust signals. Consumers rely on ...

The brand builder and, until last month, international MD at the drinks business marketers love to hate tells Tim Healey why ...

The marketing trends of 2025 offer immense opportunities for innovation. From embracing AI to rethinking personalization and ...

Marketing can be a powerful force. Here's how to ensure your marketing efforts are driving your industry toward good.

User-Generated Content (UGC) Campaigns have become a powerful marketing strategy. These campaigns encourage ... In this blog, we'll explore 20 brilliant examples of UGC campaigns that went viral and ...

On Tuesday, Jan. 28, Glenmorangie revealed a new campaign for its single malt Scotch ... "The kilt, I thought, looked quite good on me," he said. "It hits a nice point above the knee and I was ...

I took home this lesson — it is never a good time to bow down to a tyrant.” Related Stories News 'Zero Day' TV Review: Robert De Niro's Netflix Political Thriller Fights To Make America ...

Before the publicity campaign began in earnest, he showed up to a lookalike contest of himself last October, making him appear "down-to-earth," Katharina Stolley, a marketing lecturer specializing ...

It’s all the same (only the names have changed): A man, and it’s always a man, starts chatting online with what he believes to be an underage boy or girl. The conversation either immediately ...

not the Arab-Americans who worked with the Trump campaign in Michigan.” Asked for his thoughts on Trump’s comments regarding Gaza, Yono acknowledged that he wasn’t particularly familiar with ...