The backlash surrounding Poppi's Super Bowl campaign speaks to a new era of anti-extravagance in influencer marketing.

Brands need to stop treating influencers like ad placements and start treating them like true equity partners.

For independent Los Angeles-based agency and consulting firm Wild Card Creative Group (WCCG), the goal – past and present – ...

Social Proof Features: User-generated content (UGC), reviews, and ratings serve as powerful trust signals. Consumers rely on ...