PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Whether you're planning a romantic valentine's day dinner, a night out with friends, or simply indulging in self-love we say ...

Birthday makeup is just as fun as it is important, scroll our gallery of birthday makeup looks to inspire you for the special occasion.

Explore the evolution of makeup trends from the 1920s to today, highlighting cultural shifts and beauty standards over the ...

A highlighter palette features multiple shades to add a glowing finish to the skin. It accentuates features like cheekbones ...

Transform your beauty routine with the 'When Myntra Met Beauty' Sale, offering discounts on must-have makeup and self-care ...

Alicia Keys' makeup artist, Dotti, posted the look to her Instagram which showed the singer adorning a fresh skin-like ...

Ariana Grande is known for her flawless skin and signature vintage-inspired makeup looks. She's always been open about her ...

Tomy Rivero, a New York City- and Los Angeles-based celebrity makeup artist tells HuffPost that strategically selecting a ...

When it comes to makeup techniques that can transform your look in seconds, lifting your eyes with the right eyeshadow is a ...