When you search for the word Google using Microsoft Edge's address bar, you'll notice that the result is loaded in Bing, but with a spoofed Google UI. This appears to be a way to trick people into believing that they're using Google.

Microsoft faces backlash after Bing mimics Google's interface, sparking criticism from Google Chrome's security chief.

Searching for “Google” on Microsoft Bing right now (when logged out) brings up a search experience that looks a lot like Google, with a graphic akin to one of the search giant’s signature Doodles, but is actually still Microsoft Bing.