PepsiCo has been named Advertiser of the Year at this year’s TikTok Ad Awards for its TikTok marketing of Twisties and ...

Successful marketing today demands creative investment. By prioritizing empathy and audience resonance in creator ...

From surviving the Black Plague to renting DVDs at Blockbuster, a viral TikTok trend is using AI to drop viewers into the ...

The winners of the 2025 TikTok Ad Awards have been revealed.The announcement:Nine of Australia’s top brands, creative, and ...

Social media has evolved from a casual pastime to an essential tool for personal branding and business marketing. Platforms like TikTok and Instagram have become powerful arenas for gaining visibility ...

For local business owners, the problem goes beyond personal preference; it's impacting their ability to reach an important audience.

The recent ban of TikTok sent shockwaves through its 170 million U.S. userbase, particularly among business owners and ...

As TikTok returns to app stores, the platform has introduced a “Most Loved” badge aimed at highlighting top products.

At Pulse, we believe that great storytelling is the heartbeat of impactful campaigns. When Pulse and Safaricom collaborate, the result is more than just advertising—it’s an immersive experience that ...

This duo has created magic together, and the “Chai Kweli Ina Brookside Dairy Best” campaign, crowned the Most Preferred Marketing Campaign of the Year in 2024 in the Kenya Beverage Excellence Awards ...

Set to launch on Jan. 31, the campaign aims to showcase the Floki Trading Bot to millions of crypto users. CoinGecko’s extensive ecosystem will serve as the campaign’s platform. The Floki ...

President Donald Trump on Monday said Microsoft was in talks to acquire TikTok, shortly after the social media app went dark last week. He further suggested that he would like to see a bidding war ...