Fragmented stacks, real-time demands and privacy constraints are rewriting the rules of unified data strategy.

Regarding marketing and selling products to consumers, product imagery is unquestionably one of the most important selling ...

Customers find themselves interacting with multiple departments across an organization but typically these individual moments are not combined to provide a complete picture of the journey in order to ...

The shift toward a unified customer lifecycle can’t be done at a surface, optics-only level. A cross-department meeting or ...

Uplatform has announced the release of its latest guide, "Player Journey: Maximizing Profitability at Every Step of the CJM." ...

The overall customer experience is the key aspect that distinguishes a company from its competitors, irrespective of the ...

As business leaders, we typically focus on products (which are important), but we often forget a crucial part: the customer's ...

The Federation emphasised that customer awareness is the first and strongest line of defence against financial fraud. UBF, under the direct supervision of the Central Bank of the UAE, continues to ...

Observe the customer journey by mapping to identify touchpoints, pain points and opportunities for engagement. Pierre Herubel recommends five ideal customer principles any small business can ...

And customer awareness was a specific element of the 2011 authentication guidance update from the Federal Financial Institutions Examination Council. But what are institutions actually doing to ...

Dr. Lindley and her team at Vanderbilt are committed to raising awareness about cardiovascular health in women, particularly during pregnancy, a time when heart conditions can become dangerously ...