The irony leaves a sour taste, given that experiential marketing is designed to reflect brand values, and sustainability is ...

As the deal edges towards completion, Omnicom’s CEO is confident it won’t lose business to rivals.

Don’t get lost in the digital whorl. Chris Edwards of Tommy explains how the best brands on social media manage to cut ...

Representation is only as strong as the systems behind it. And this spring, one thing became clear: if your brand isn't ready for the next multi-faith moment, you're already behind.

Meet the judges of The Drum Awards. We celebrate the best in brand-building and creative strategy, and our Judge of the Day series gives you a closer look at the experts behind our prestigious panels.

A growing wave of online creators are sensationally shedding light on the alleged supply chains behind luxury fashion brands. Even if some claims are exaggerated or false, the trend may create a PR ...

As president Trump slaps a 145% tariff on Chinese imports and prepares to close the ‘de minimis’ trade loophole, ultra-fast fashion giants Shein and Temu are firmly in the firing line. But Shein’s ...

Meet the judges of The Drum Awards. We celebrate the best in brand-building and creative strategy, and our Judge of the Day series gives you a closer look at the experts behind our prestigious panels.

Set in a futuristic world, the spot follows Zendaya on a space-bound mission, accompanied by a close-knit crew. Breaking away from traditional sportswear advertising tropes, the short film blends ...

The customer director with a penchant for psychology tells Tim Healey he wants to bust the myth that marketing is at the end ...

As interest rates bite and sticker prices keep climbing, Hyundai has opted for a different kind of acceleration – not in ...

Amid Trump’s tariff tit-for-tat with Xi, Dr Markus Rach, an academic and consultant working in the region, believes China’s ...