Global agency network to integrate creative, media, and client services under a unified Media++ strategy.

The sell-side advertising company, Magnite has expanded its partnership with Samsung Ads, the advertising division of Samsung ...

Due to AI’s bias against regional languages, a huge percentage of targeting does not reach the true aspirational audiences in ...

DoubleVerify alleges that the findings of Adalytics’ GIVT report are misleading and that the firm has a track record of ...

Design tool? Think again. The latest Canva Create rollout pushes into campaign creation, content localisation, and AI-powered ...

Infiltrating the matrimonial columns, Paisabazaar flips the script on romance—putting credit scores where horoscopes used to be.

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Articles written by Saumya Baijal ...

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It is easy to get trapped in nostalgia. But Famous Innovations’ creative head cautions that brands and agencies need to maintain a fine line between cultural tribute and creative redundancy.

The advertising media spend in India was estimated to be around $1.1 billion last year, according to COMvergence's 'New Business Barometer 2024' report for India. The media and advertising market ...

Hours after announcing his sweeping ‘Liberation Day’ reciprocal tariffs, US President Donald Trump took to Truth Social to declare, with characteristic flair, that "the operation is over," and that ...