While you were busy digesting this week’s OMG-IPG megamerger news, there was another acquisition you might have missed. On ...

Omnicom is acquiring IPG. We unpack the nuances of the proposed deal with ad agency expert Brian Wieser, founder of the ...

The IAB Tech Lab is officially rebranding its Seller Defined Audiences curation spec as “Curated Audiences,” its CEO Anthony ...

Antitrust regulation has counterintuitively favored the biggest ad industry players. Plus, another streaming service, anyone?

If your advertising strategy doesn’t include streaming TV, you’re missing out. And if you’re stuck in the mindset that TV is just for brand awareness, it’s time for a serious rethink. Streaming TV is ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

Omnipublic. Intercom. OPG. Whatever you call the potential merger of Omnicom and Interpublic, the continued conglomeration of agency holding companies is a major trend in the ad world. And it’s ...

AS Beauty has been using the enterprise version of Shopify Shop Campaigns to acquire new customers and only pay for those ...

In prior holiday seasons, Mars United execs offered AdExchanger end-of-year commerce perspectives as a rare bird in the ...

Publishers expect the agencies will eliminate tech redundancies, which could compel publishers to shed redundant tech ...

The ad tech industry is great at creating new buzzwords, but less successful at defining them. Take curation: Every major ad ...

Massive holding company Omnicom is set to acquire acquire IPG, itself a holdco of several major agencies, for $13.25 billion.