Fast food chain McDonald’s was the biggest brand on out of home (OOH) media in the first quarter, PML’s Watch monitor indicates. Its investment in the channel accounted for 2.5 per cent of all OOH ...

Red C Research has reshuffled its management team following an announcement that the agency’s co-founder and managing ...

The Netflix drama series Adolescence has been dominating feeds, headlines, and dinner table conversations. But it’s also sparked something deeper: parental fear. Opinion pieces and TikTok videos of ...

Blanco Niño is this year’s winner of the Love Irish Food brand development award, earning the company a prize valued at €160,000 in marketing and advertising services. The bursary is presented in ...

Europe’s advertising industry representative body has responded to tariffs and the threatened trade war by the Trump administration in the US with a statement. The board of the European Association of ...

TBWA\Ireland has created a new campaign for Pilgrim Europe’s Denny pork foods – ‘Denny Time, Denny Place’ – bringing the brand’s portfolio under one creative umbrella for the first time. The campaign ...

Amazon.ie has been officially launched by the worldwide goods delivery service. Irish customers can now sign up to one-day delivery on millions of products, and browse items with local pricing and ...

Sports media brand Off The Ball has unveiled a new ad campaign. With a tagline of ‘The Biggest Conversation in Sport’, the 30-second animated piece highlights the breadth of sports content and ...