GroupM, the largest media buying agency by revenue, is shifting its business to focus on many big data sets instead of a ...

Omnicom and IPG sent shockwaves through the advertising sector when they announced a $13bn merger on Monday. Ali Lyon looks at what the deal means for the firms’ agencies, staff and the ad ...

Omnicom announced it will acquire Interpublic Group (IPG) Monday morning, marking one of the biggest mergers in the history of the advertising industry if it goes through. The boards of directors of ...

Omnicom and Interpublic executives said their combination, which values IPG at more than $13 billion and creates a new leader in the industry, should give their clients a “comprehensive ...

The US ad industry has barely grown over the past few years. By combining, Omnicom and IPG are looking to ensure their survival. Some industry insiders think that the Omnicom-IPG tie-up is just ...

John Wren will remain chairman and CEO of Omnicom, and Phil Angelastro will continue as chief financial officer. IPG CEO Philippe Krakowsky and Omnicom Chief Operating Officer Daryl Simm will ...

Omnicom’s proposed deal to take over rival Interpublic is set to form the world’s largest advertising agency should it win ...

Key areas of buyer interest include retail media, streaming TV, influencer marketing, and AI, industry insiders say.

Are you a print subscriber? Activate your account. 1 day 15 hours ago By Erika Wheless - 3 days 21 hours ago By Hans Greimel - 6 days 2 hours ago By Jon Springer - 6 days 4 hours ago 1 week 1 day ...

Discovery and Comcast are expected to attempt to spin off their cable TV businesses, which could set the stage for other ...

This merger isn’t just an opportunity for Omnicom and IPG; it’s a wake-up call for the entire industry to reimagine its ...

LONDON - Strategic communications agency Portland, part of the Omnicom group, has appointed Burson UK chief executive Simon ...