At any rate, “buzz-worthy” and “viral” are marketing illusions that cost big money to create. In a business plan these are called marketing campaigns, which continue to rise in cost. Here are three ...

While these kinds of efforts are themselves growing more and more common there is one film whose viral marketing campaign set the gold standard nearly 20 years ago — and will never be beaten.

Most so-called "viral" campaigns are made up of both viral and non-viral components ... In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing ...

Poppi's director of PR and communications told Newsweek that the soda brand can't wait for people to see what's next.

In today's fiercely competitive marketplace, embracing innovative marketing strategies is essential for expanding reach and ...

The Razavi Law Group (RLG) has set a new benchmark in the legal world with its groundbreaking marketing campaign, featuring a mix of viral videos, high-impact billboard and bus ads, and an ...

Companies have already dropped teasers and full commercials online ahead of the big game. Here are five of our favorites.

The same goes for viral marketing efforts, so think of your viral marketing campaigns in much the same way. Many will be duds that won't spark any interest; a few will generate some notice and ...

Why do you think Duo died? Duolingo has killed its mascot in a new marketing stunt, but it's brought out the worst in brands.

Duolingo Owl Dies refers to a promotional campaign and viral marketing stunt by the language-learning app Duolingo, which ...