But do we think to draw distinctions when diving into influencer marketing campaigns? Probably not well enough. Which often means we don't select the right influencers for our audience. The simple ...

One thing to highlight about these type of campaigns, is that the lead characters from underrepresented and underserved communities — are just people with the problem your brand solves.

Companies can leverage their cause-related marketing campaigns by choosing either a long or short duration, subject to their product–cause bundles. If a company decides to implement tactical ...

Discover insights on everything from mastering campaign types like Performance Max to leveraging advanced strategies and features like audience targeting, responsive search ads, and bidding ...