Gunia wasn’t supposed to be a brand about Ukraine,” says co-founder Maria Gavryliuk in the company’s downtown Kyiv office as ...

But the criticism of Zelenskyy’s lack of traditional tie-and-jacket ... How did the average Ukrainian see this style of clothing before this conflict? We must understand that 2014 [the year ...

The two entrepreneurs have successfully put a new spin on traditional Ukrainian clothing and want to help strengthen solidarity in their home country.

Zoya Zvyniatskovskaia, a Ukrainian fashion historian, characterizes Gunia’s approach not as an attempt to exclusively popularize the motifs of traditional Ukrainian clothing, textiles, or ...