A branding expert and reporter explain what Burger King is trying to say with its new logo. Photo illustration: Ryan Trefes News moves fast, and there's not always time to untangle the complex ...

Burger King. Jack in the Box ... perfect recipe to attract hungry customers who want food, fast. So that red logo isn’t just a welcoming sign it’s a sly seduction for your brain.

It's called Hungry Jack's, and features a logo that's almost identical to Burger King: The name of the chain written in ...

A ribbon-cutting was held Tuesday moring to showcase the new design of the Burger King restaurant on Burbank Road in Wooster.