In the first episode of a new limited-series podcast, Skift speaks with Saudi Tourism Authority’s Hazim Al-Hazmi about the marketing strategy helping make this happen.

At the heart of this evolution is Fahd Hamidaddin, the founding CEO of the Saudi Tourism Authority, who is leading the charge in redefining Saudi Arabia’s place on the global tourism map.

The Saudi Red Sea Authority (SRSA) is driving significant growth in the kingdom’s coastal tourism sector, supported by ongoing government efforts to position KSA as a leading global tourism ...

This content was created collaboratively by Saudi Tourism Authority and Skift’s branded content studio, SkiftX. There are wide discrepancies in data quality for hotel transactions across global ...