It 's a household name in Ireland, and now Penneys is planning a move Stateside, though as Primark. The name of the Irish-founded retailer has never travelled outside the country, as American firm ...

Penneys, operating as Primark outside of the State, has opened its first-ever standalone Primark Home store, located on Donegall Place, Belfast. The opening of the new retail concept represents a ...

Head of Penneys Ireland and Northern Ireland, Fintan Costello said: “This is a big step forward for the Primark brand as we continue to evolve our offering in line with the needs and wants of ...