The flagship O’Neill Surf Shop in Santa Cruz has shut its doors for the last time. The closure, first announced at the ...
With rugged beauty and consistent waves, Santa Cruz is a surfer’s paradise. Here’s where and when to get your board in the ...
Santa Cruz, the former home of wetsuit pioneer Jack O’Neill, is losing one of its oldest surf shops. After 25 years of business, O’Neill is closing its downtown store on Pacific Avenue.