USC sophomore JuJu Watkins is already one of the top players in women's college hoops, leading USC to a 28-3 record and a Big ...

There was a ton of hype surrounding Anthony Kim when he joined the PGA Tour, and Nike was hoping to take advantage by inking him to an endorsement deal ...

Michael Jordan acknowledged Sonny Vaccaro’s role but claimed he wasn’t the most important player in the Nike deal.

The brand is aimed at everyday wear expanding beyond women with a men’s lineup and inking sponsorships with the NBA, WNBA and Team USA for the most recent Olympics in Paris. Meanwhile ...

Jennings ran the fastest 100-meter dash in New Jersey history. Now, the Arkansas pledge is a Nike-sponsored athlete.

Swoosh, there it is. The University of Arizona points to increased benefits for its athletes under the new Nike deal.

Eight-time Olympic gold medalist Usain Bolt has broken his silence on the collapse of his contract negotiations with Nike.

First, Nike sponsors far more players than any other brand in the NBA, which weighs the results. More Nike athletes means more minutes on the court. But then again, multiple models cracking the ...

Nike has outfitted the NWSL since its inception in 2013, and last season the teams all received new primary and secondary kits for the first time in league history.