The experiential economy has had a huge impact on movie marketing, with theaters encouraged to ‘eventise’ films to shift tickets. That means custom drinks at the concessions stand, Barbie boxes and ...

But with the box office projected to rise about 8% ahead of 2024 and fan favorites like Jurassic Park, Avatar and the second ...

Modeled after a book club, this series includes the screening of a different movie each month followed by audience discussion.