As founders strap in for the ride, here are the marketing trends that he and other retail executives will be watching. “When I look at the most important brands and entrepreneurs on the planet ...

In fact, you're likely to grow to the extent that you master marketing, and no more A marketing campaign isn't something that comes to you while you're taking a shower. Successful campaigns tend ...

How one Big Pharma ad campaign is incorporating diversity as a driving force in improving the ways drugs are marketed ...

By leveraging cutting-edge technologies in AI, SEO and social media, you can achieve unmatched efficiency, ignite creativity ...

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But what made the ARG marketing work so well? It largely comes down to the interactivity of the campaign. The ARG actively encouraged fans to participate by treating them like they weren’t just ...

Minnesota Timberwolves guard Anthony Edwards' latest adidas advertisement is drawing comparisons to a Reebok marketing campaign from 2003.

Don't worry if your first campaign doesn't make an enormous splash. It's always helpful to start somewhere and establish a baseline. Marketing can involve a learning curve like anything else. With ...