LEGOLAND is launching a new festival in May celebrating play, creativity, and imagination. The festival will feature five interactive zones, 49 new LEGO models, and a "Play Pact" initiative.

Need another reason to head to Florida's LEGO theme park? Merlin Entertainment announced Tuesday morning that a new "groundbreaking" indoor roller coaster is coming to the LEGOLAND Florida theme park.

Legoland California will follow the lead of Disney, Universal and other rivals and jump into the festival business with the world’s first Lego Festival that will encourage kids and parents to ...