Call it the joy factory. Mattel brands have never been more present in pop culture as the pioneering toymaker celebrates its 80th anniversary.

GUEST: Yeah. APPRAISER: But boom-- 1968, Mattel comes up with Hot Wheels. Elliot Handler, husband of Ruth Handler, very famously known for Barbie, for girls' toys. GUEST: Oh, okay. APPRAISER ...

Keeping up with Mattel's Hot Wheels releases could feel like a full-time job. Here's a set some of you might not have known ...

The 2025 Hot Wheels Legends Tour will kick off with a live event on April 26 in Tampa, Fla., in partnership with Walmart.

But here, all the picture frames, trophies and knickknacks connect back to one thing: Hot Wheels. The wall behind ... and skills caught the attention of Mattel, the toy’s manufacturer.

Alongside the sneakers, hoodies, t-shirts, and accessories carry the Hot Wheels flame logo and all-over prints ... with the fun and creative spirit of Mattel’s beloved collectible toy car ...

Barbie and Hot Wheels are not the only lines with new products; other iconic brands will also be launching new items. Among them are: The Mattel Creations event will be broadcasted on its official ...