The world’s No. 1-selling toy is on a quest to reinvent itself for today’s kids The average U.S. child owns 50 Hot Wheels, according to Mattel. But can the company innovate on a brand that is ...

And I think quitting Hot Wheels could be even more difficult ... Then, we had the Spectraflame Yellow '55 Chevy Bel Air Gasser and the iD Legends Tour Bone Shaker. Come 2021, eventgoers could ...