Hot Wheels Boulevard series is arriving in stores worldwide shortly, and it's a good mix of Italian, German, and Japanese ...

Though purchases are still primarily made for children, adults are buying them at a faster clip, said Roberto Stanichi, who oversees Hot Wheels at Mattel. He estimates that adult collectors drive ...

Are you new to the Hot Wheels Universe? The terminology might be confusing, so I've put together a guide to help you on your ...

Ferrari, one of the most prestigious and luxurious car manufacturers and the most successful racing brand in the world, is teaming up with Hot Wheels to release a full range of die-cast cars and ...

The first Hot Wheels F1 collection will include 1:64 scale models of cars from eight F1 teams. The post F1: Hot Wheels ...

Here’s some good news for Hot Wheels collectors who are also fans of the Prancing Horse. At this year’s Nuremberg Toy Fair, Mattel announced a new partnership with Ferrari to develop a full range ...

The relationship between Hot Wheels and Formula 1 is evidence of the continued explosion of interest in the category. Image: ...

Like many an automotive enthusiast, Hot Wheels were a critical part of my childhood. Now, there's a new level of excitement ...

Hot Wheels cars, with their bright colors and unique designs, have been a favorite toy for both kids and grown-ups for many consecutive years. Several collectors boast spectacular collections of ...

Today at the Nuremberg International Toy Fair, Mattel, Inc. (NASDAQ: MAT) announced a new Hot Wheels® partnership with Ferrari, the legendary luxury car manufacturer, to develop a full range of Hot ...

Mattel teams up with Ferrari NV to launch a new Hot Wheels collection featuring Ferrari's iconic road and race cars.