Many Hollywood history buffs know that the Hollywood sign, erected in December 1923, originally read "HOLLYWOODLAND," an advertising gimmick meant to sell plots of land on a subdivision of the ...
Don’t care.” Celebrating its 100th birthday last year, the Hollywood Sign (originally Hollywoodland) was originally meant as an advertisement to lure real estate investors. It has since become ...
Our LA correspondent digs up the history of those monumental letters, and why the site has been a platform for political statements and pranks alike.