It has more than 45,000 locations, a $10 billion valuation, and a beloved snowman mascot. Now, it’s eyeing global expansion.
But they also acknowledge, on some level, that McDonald’s is the fast food chain, the world’s most far-reaching. Until now.
Mixue Bingcheng, a budget-friendly bubble tea brand, now operates more outlets than McDonald’s or Starbucks worldwide.
Chinese bubble tea and ice cream giant Mixue has overtaken McDonald’s and Starbucks to become the world’s largest food chain.
Mixue Bingcheng has overtaken McDonald's and Starbucks to become the world's largest food and beverage chain by store count.
China’s Mixue Group became the world’s biggest fast-food chain by winning over customers with cheap ice cream and drinks.
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