But if you're new to this magical world, you might be wondering how to introduce Elf on the Shelf to kids for the first time. There's the whole "don't terrify them" bit with the idea of an elf ...

Looking to get a few more laughs from your kids during the holiday season? Look no further than your trusty elf partner!

New Jersey mom Mary Grego says the best part of her creative Elf on the Shelf displays is watching her two kids smile and seeing their "eyes glisten" Georgia Slater is a staff editor on the ...

The Elf on the Shelf: Sweet Showdown' premieres on Sunday ... not unlike the ones parents recreate at home for their kids every holiday season. The winners will be "crowned Santa's best" and ...