Everyone today talks about improving customer ... centric design process box. Using data gained from BAs, which is fed into product teams, as well as Personas and journey maps, which are also ...

Or are you using accurate data to map where they are, where they're headed, and what hazards they need to avoid? Marketing technology makes it possible to map the customer journey in far more ... Keep ...

Digital banking has rapidly ascended to the forefront of customer engagement. Yet, despite millions invested in digital app ...