All good things must come to an AI end. Oura, the company behind the Oura Ring, which popularized smart rings and gave Samsung a reason to make a fuss, has announced it’s taking its AI-based Oura Advisor out of beta and making it available to current Oura subscribers.

When you set up Oura Advisor, you will still have three styles to choose from – supportive, mentoring, or goal-oriented – but it’s now dynamic, allowing the generated responses to be more empathetic, joyous, or even determined on the fly. It will be interesting to see how much improvement this offers to the service I tested in beta.

The second tool from Oura Labs to make its way to the Oura app, Oura Advisor is now avaialble to all users as a full-time feature.