Caitlin Clark could only imagine what the Iowa Hawkeyes' home arena was like during her alma mater's big rivalry game win on Wednesday.

In a recent study released by global decision intelligence company Morning Consult, the WNBA topped the likes of Ben & Jerry's, Microsoft Copilot, YouTube Shorts and Disney+, to name a few, as the brand that has had the most growth in 2024 in terms of its purchasing influence on consumers.

Clark took Iowa to unprecedented heights. The Hawkeyes were crowned Big Ten regular-season champs in 2022 and 2023, and they won the past three conference tournaments. As a junior, she also led Iowa to its first Final Four appearance since before she was born and got her team back there the following year.